Umair Haque wrote a very thought provoking post The Social Media Bubble for the Harvard Business Review where he talked about social media's inflationary effect on relationships and with it the devolution of the value we can expect from them. He argues that while we may have a lot more … [Read more...]
The Secret Sauce of Communities
A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong. Communities - done well - can drive a lot of specific business outcomes in a sustainable way while reducing the … [Read more...]
A Community? A Network? An Audience?
We have a lot of semantic issues in the social media/online space. The term community is particularly problematic because people tend to throw it around for any online group that interacts with content. The problem for me is that communities are not about content, they are about relationships. … [Read more...]
The Community Maturity Model
Community management is becoming a lot more common at all sorts of organizations - driven by adoption of people doing more and more online and the social media tools that allow for easy conversation and collaboration. As that happens, however, there is a lot of friction due to lack of standards - … [Read more...]
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