Successful communities are generative, with success and impact leading to more success and impact. Community returns, by their nature, benefit more than one participant, thanks in part to the trust and transparency that they enable. This typically results in consolidated and transparent information, … [Read more...]
Gaps in Strategy Contribute to Community Professionals’ Burnout
If you work in community management, chances are that you’ve felt burnt out recently – according to the State of Community Management 2018 Report, 45% of community professionals have felt that way in the past year alone. Do you ever think about why that is? To put that 45% in perspective, almost … [Read more...]
Community Management Skills That Matter: Strategy
Strategy: Proving the value of community Strategic skills are the most valued skillset across all community roles, and community strategy development is the most valued of the 50 skills in the Community Skills Framework. For community professionals, this demonstrates the constant need to assess … [Read more...]
Community is not a content funnel: don’t force-feed your members.
Wondering how much is the right amount of community content? You might be asking the wrong question. I was at a client meeting recently, where a lot of the conversation revolved around content, and one executive’s general conclusion was this: “More content is better, and more content with targeting … [Read more...]
(Roundtable) Design At Business Community Case Study
Are you a practitioner of design thinking or are you just curious about what design thinking is? Then this call should be right in your wheelhouse. On this call, Deepa Iyer, a community and design strategist at SAP for over nine years, will discuss the Design At Business community, which is a … [Read more...]
(Roundtable) Community Assessment And Benchmarking With UNICEF
Are you thinking about benchmarking and assessment in your community? Well, you're in luck! UNICEF has recently developed a prototype of their internal Community Scorecard and will be demoing it on this call. On this call, UNICEF will be explaining how they will use the internal-facing tool to … [Read more...]
Community Hiring Is Not Keeping Up
Community management skills are increasingly required for all management roles. That has not resulted in a corresponding increase in community hiring. Communities Are Now Strategic Executives finally see communities as intriguing options for solving their organization’s hairiest issues - from … [Read more...]
Community Management FAQs – What is community strategy?
What is community strategy? A successful community strategy integrates social tools and methods with business goals and processes. A good community strategy also aligns an organization’s goals with member needs setting you up to succeed in both keep engagement high and provide ROI. We recommend … [Read more...]
Social Media is Broken…Communities Can Help
Social media is broken - you need only look at political discussions on Twitter, gamer gate, or online bullying. In 2015, organic reach on Facebook page posts was 2.6%. Social media is, at its heart, a media model that thrives off of more; more content, more clicks, more attention. … [Read more...]
Digital Culture Run Amok: The Case for Community Management
By Rachel Happe, Co-Founder and Principal of The Community Roundtable The complexity of the world is at our fingertips. It's in our faces and on our screens. We are deluged daily with information we don't have time to process. Anxiety drugs and self-medication are rampant. The political climate … [Read more...]
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