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Foundations Of Community Success

January 11, 2022 By Shannon Abram

Community Benchmarks

Over the last two years, the place of community in organizations shifted, with community programs becoming a commonly required investment at all types of companies. The COVID-19 pandemic tipped communities from a nice-to-have to a must-have. Suddenly, the value of connecting employees and … [Read more...]

Three Quick Community Wins for January 2022

January 3, 2022 By Shannon Abram

3 Quick Wins For January 2022-tile

Check these three easy community management to-dos off your list and set yourself up for community success in 2022. A new year can be both an amazing blank slate, and also, a terrifying blank slate. If you're back at your desk and feeling overwhelmed by your to-do list, here are three easy ways … [Read more...]

Community Role Profile: Community Strategist

May 17, 2021 By Shannon Abram

Community Strategist

OVERVIEW OF ROLE ​ The community strategist role is an expert role dedicated to what the title implies – community strategy. Typically, strategists are individuals with community management experience who have particularly strong strategic skills; analysis, community architecture, business … [Read more...]

Now Enrolling: Developing a Community Roadmap Workshop

November 17, 2020 By Shannon Abram

The best way to improve the performance of your community is to ask for the investments you need that ensure it. But asking without context, data, or analysis is just a wish - one that is easily dismissed. A community roadmap is an effective way to educate, set expectations for, and secure budget … [Read more...]

Building A Roadmap Workshop – Questions, Answers, & Challenges

November 12, 2020 By Shannon Abram

One of the core foundational elements of a community strategy is the community roadmap. A roadmap illustrates the progress you want to make and how you are going to grow, develop, and evolve your community program. Roadmaps are fundamental, but they are not always easy to put together or get … [Read more...]

Calculating Community Return on Investment (ROI)

March 18, 2020 By Shannon Abram

In this brief, we explore a universal formula for capturing the Return on Investment (ROI) of an engagement behavior at the heart of all successful communities. The Value of an Answer. No matter what your community use case, questions, and answers are its lifeblood. By capturing the value of … [Read more...]

Advanced Online Community Strategies Enable Success

July 1, 2019 By Shannon Abram

Successful communities are generative, with success and impact leading to more success and impact. Community returns, by their nature, benefit more than one participant, thanks in part to the trust and transparency that they enable. This typically results in consolidated and transparent information, … [Read more...]

Gaps in Strategy Contribute to Community Professionals’ Burnout

June 18, 2018 By Kelly Schott

Community manager challenges

If you work in community management, chances are that you’ve felt burnt out recently – according to the State of Community Management 2018 Report, 45% of community professionals have felt that way in the past year alone. Do you ever think about why that is? To put that 45% in perspective, almost … [Read more...]

Community Management Skills That Matter: Strategy

March 28, 2018 By Shannon Abram

community skills strategy

Strategy: Proving the value of community Strategic skills are the most valued skillset across all community roles, and community strategy development is the most valued of the 50 skills in the Community Skills Framework. For community professionals, this demonstrates the constant need to assess … [Read more...]

Community is not a content funnel: don’t force-feed your members.

November 16, 2017 By Rachel Happe

Community strategy programs

Wondering how much is the right amount of community content? You might be asking the wrong question. I was at a client meeting recently, where a lot of the conversation revolved around content, and one executive’s general conclusion was this: “More content is better, and more content with targeting … [Read more...]

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