The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Shannon Paul on Protected Health Information and Privacy in Communities

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The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
 
Our series continues with episode #23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan.
 

Podcast highlights include:

  • Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need for community and the privacy of members.
  • Creating resources such as www.ahealthiermichigan.org to present wellness resources.
  • Coordination and sharing among associated but separated organizations, as with the Blue Cross/Blue Shield plans in different states.
  • When “I can’t answer you” is an answer.

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Thomas Meyer on Online Community as an “Earned Media” Strategy

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The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
 
Our series continues with episode #22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos owners).
 

Highlights include:

  • Online community as an “earned media” strategy
  • Does a premium price point affect the size and activity of the community?
  • The relationship between customer satisfaction and evangelism
  • Not to focus on tools, but the value of the iPhone and email to community

Podcast: Play in new window | Download

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Jeff Esposito on Shaping Social Media Efforts with Community

By

The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #20, featuring Jeff Esposito, PR Manager with Vistaprint. Highlights include:
  • Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out”
  • Getting the community to help shape social media efforts rather than dictating the strategy to the audience
  • Backing up the “No Customer Left Behind” philosophy through personal interaction over mass messaging
  • Weighing short term fixes (marketing gimmicks) vs a long-term strategy
  • Creating customer service expectations; when you are online, from posting duty hours to managing the lack of presence around a weather emergency

Podcast: Play in new window | Download

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

University of New Mexico on Content Creation and Moderation

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The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #19, featuring Benson Hendrix, PR Specialist and Nora Heinemean-Fleck, Social Network Liaison, from the University of New Mexico. Highlights include:
  • The importance of Flickr and photos to the UNM online community
  • When both staff (Benson) and students (like Nora) manage the community
  • Content creation: making subject matter experts comfortable in an interview setting
  • Dealing with negative content and low morale among students
  • Preventing chaos and panic through misunderstanding (listen for the “duck pond” story)

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Janet Aronica on Twitter and the Evolution of a Startup

By

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers continues with episode #18, featuring Janet Aronica, Community Manager for oneforty.
Highlights include:
  • Letting community members create and use “toolkits” as a way to encourage interaction
  • Managing community identity when its image is attached naturally to a larger existing community (in this case, Twitter)
  • How to encourage members to complete profiles
  • Bridging the divide between two distinct communities within the larger community to mutual benefit (social media users and developers)
  • The evolution of a startup; where the intital focus is on the consumer (free apps), getting the business-oriented (enterprise applications) members integrated into the community
  • Three Twitter tools Janet can’t live without

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Jeff Rubenstein on Working with Product-Knowledgable Communities

By

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode #17, featuring Jeff Rubenstein, Social Media Manager for Sony Playstation. Highlights include:
  • Working with a community that is not only passionate, but extremely knowledgeable about the company, its products and its industry
  • Idea generation from the community– how PlayStation Share works
  • The seasonality (or lack of it) for communities based on retail products
  • The merging of personal and professional personae online, and the challenges that presents to the Sony PlayStation team

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Megan Murray on Managing Multiple Internal Communities

By

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode #15, featuring Megan Murray, community Manager and Project Coordinator for Booz Allen Hamilton. Highlights include:
  • Managing internal communities within a large company, and managing to culture towards adoption
  • The challenge of overseeing a total of 535 communities
  • Integrating community participation into employee workflows
  • Privacy, confidentiality, and other HR issues as they apply to community
  • Build vs. buy, in terms of tools

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Kathy O’Reilly on Managing Niche Communities

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode #14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client). Highlights include:
  • Handling disparate – but related – audiences via community; in this case, job seekers and employers
  • The challenges of managing many separate niche communities without splintering the corporate mission
  • Using a healthy content library to support community and spark discussion, including use of external contributors
  • Making sure you have the resources (people, content and time) to nurture a community properly
  • Goals: create brand awareness, product awareness and driving traffic

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Michael Pace on the Roles of Email and Social Media

By

The Community Roundtable has partnered with Voce Communications to produce “Conversations with Community Managers.” In this podcast series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series continues with episode #13, featuring Michael Pace, Director of Customer Support at Constant Contact. Highlights include:
  • Moving an email-oriented company into social media and community by internalizing the information about social media into the corporate psyche and processes
  • The changing, yet continuing place of email in our communications hierarchy
  • Creating “virtuous cycles” by providing recognition and sharing it with the larger community
  • How social media and community are creating new job roles
  • The “Social Media Council” model of bringing the social media from different departments together- is it necessary to have such a council based on a set of tools?
  • The “a-ha” moment of adopting social media: getting beyond the books and blogs and meeting people to gain knowledge first-hand

 

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Ray Gans on Defining an “Active Community Member”

By

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. After an extended vacation, we’re back! Episode #12 features Ray Gans, Community Manager at Actuate (a Voce client). Highlights include:
  • A description and history of the BIRT  Exchange, a business intelligence community run by Actuate
  • Building an effective community with a passionate group of developers
  • Measurement- what to measure, why and how
  • What defines an “active community member?”
  • The importance of (international) face-to-face user groups in augmenting community

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS