There are a lot of posts about reducing the barriers to engagement and participation in online communities so that you attract more members. There is nothing inherently wrong with that statement - it is a great goal. However, how you set up your participation and membership process (or if you have a … [Read more...]
Search Results for: engagement
Google+ for Community Managers
We've been messing about in Google+ for the last few weeks and, like many, trying to figure out where it fits in the social media ecosystem, how it is different, why we would use it vs. other platforms, and its implications for community management. There have been a lot of posts about Google+ so we … [Read more...]
Lauren Vargas on Vertical-Focused Communities
The Community Roundtable has partnered with Voce Communications to produce a podcast series, "Conversations with Community Managers." In this series, TheCR's Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and … [Read more...]
Time to Comfort: How to Get People Engaged
Thomas Vander Wal, who spoke with members of TheCR Network recently, likes to use the word comfort instead of trust when speaking about what encourages people to engage and participate in online social environments. He does this because trust is both over-used and vague in its meaning. Thomas … [Read more...]
When Being Helpful Isn’t Helpful (to your community)
Last week I had the opportunity to share how we're thinking about @TheCR with an undergrad class on eMarketing at Bentley University. It was a fun discussion and the questions that followed my presentation really got me thinking. While I focused on community management best practices for a good … [Read more...]
Want A Successful Community? Don’t Be A Social Media Manager
I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie McGary (and the subsequent comments) about the value of Klout for community managers made me pause again. There has been a lot of attention on defining … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
10 Community Roundtable Member Predictions for 2011
While it is probably interesting to make our own predictions about what will happen in community management in 2011, we thought it would be more interesting and realistic to tell you what we heard from Community Roundtable members. We recently chatted with Len Devanna of EMC, Eran Barak of Thomson … [Read more...]
Recap of the Enterprise 2.0 Conference
Last week, I attended the Enterprise 2.0 conference and, with Ted Hopton, chaired the Community Development and Management track. There were a several notable changes to this event - the first was that the conference was broken up into disciplines and business processes which helped bring more … [Read more...]
Enterprise 2.0 Conference – Community Development & Management Track
It is an exciting time to be working in community management. Why? Because while the role has been around for a while, it is getting a lot more attention lately and it is becoming a strategic differentiator for executives and companies that do it well. Another positive trend is that there is growing … [Read more...]