Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their … [Read more...]
5 Big Lessons in Community Building Based on a Decade of Experience
I am lucky to have collaborated with hundreds of organizations on their community building initiatives. That experience gives me a breadth of visibility that very few have had, allowing me to see both the similarities and differences across contexts. Communities are very much like the Leo Tolstoy … [Read more...]
Dos and Don’ts for Happy and Healthy Community Moderation
We all know that a community manager’s to-do list can be daunting, if not paralyzing, at times. But what about a community moderator? Community moderation can be just as demanding. For several years, I was the one and only official member of the community “team” for a large company. Among my many … [Read more...]
Three ways to maintain a positive tone in your online community
For anyone who manages or moderates an online community, you know that sustaining a positive tone can sometimes be a challenge. Members view it as a safe place to provide feedback, vent their frustrations, and have their voice be heard. It’s not always pretty. In a past life, I managed a large … [Read more...]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
Updated for 2017: Community Management Fundamentals
Need to bring someone up to speed on the basics of community management? We just revamped our community management fundamentals presentation and it's a great way to explain the ins and outs of community to someone that doesn't quite get it yet. Check out the presentation: Community … [Read more...]
30+ Years of Community Resources
A couple days ago I paused to reflect on all of the people and resources that have helped me (and The Community Roundtable, our members, and partners) since we launched in 2009. It's not a short list. I put the question to TheCR team and we started to collaborate on a list of resources going back as … [Read more...]
A (Not So Brief) History of Community Management Resources
True story - when my brother was 14 he came into my room and said, "Shannon! Have you ever heard of the band Led Zepplin?!" It was 1999. With a completely straight face, I replied, "No! Are they any good?" He then went on to sing their praises (and rightly so, Fool in the Rain is in my top … [Read more...]
Community Triage: 5 Common Community Management Problems
Lesson 1 for the day: Do not put a plastic cutting board in the oven. Lesson 2: Do not grab with bare hands to take it out. My recent life lessons brought me to the ER waiting room to watch triage nurses in their element. As each patient arrived, they took their vitals, assessed their symptoms … [Read more...]
Why Build an Editorial Calendar for your Community?
One of the most common questions we get from members is, "How do I increase the value and the volume of member engagement?" This challenge persists across all community types, sizes and use cases. One way we've found to increase audience engagement, in terms of both quality and quantity, … [Read more...]
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