How you welcome your new members matters - one of the most consistent findings in our State of Community Management research is on the impact of onboarding programs on getting new members to engage in a community. It makes sense – having someone welcome you, give you some ground rules on … [Read more...]
Conversations with Community Managers – Lili McDonald on Being Comfortable with Community Technology
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Conversations with Community Managers – Dina Vekaria + Maren Beckman
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Going Back To Its Roots: Journalism and Community
When you think of the word “journalism”, what comes to mind? A quick skim through Google News sees words like “crisis”, “lie”, and the headline statement, “Journalism needs help”. We don’t necessarily think of “community” when we think of journalism, but maybe we should. A piece by Venture Beat … [Read more...]
Calculating Community ROI: Measuring the Networked Value of Engagement
Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]
5 Big Lessons in Community Building Based on a Decade of Experience
I am lucky to have collaborated with hundreds of organizations on their community building initiatives. That experience gives me a breadth of visibility that very few have had, allowing me to see both the similarities and differences across contexts. Communities are very much like the Leo Tolstoy … [Read more...]
Dos and Don’ts for Happy and Healthy Community Moderation
We all know that a community manager’s to-do list can be daunting, if not paralyzing, at times. But what about a community moderator? Community moderation can be just as demanding. For several years, I was the one and only official member of the community “team” for a large company. Among my many … [Read more...]
Three ways to maintain a positive tone in your online community
For anyone who manages or moderates an online community, you know that sustaining a positive tone can sometimes be a challenge. Members view it as a safe place to provide feedback, vent their frustrations, and have their voice be heard. It’s not always pretty. In a past life, I managed a large … [Read more...]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
Community Management Fundamentals
Need to bring someone up to speed on the basics of community management? We just revamped our community management fundamentals presentation and it's a great way to explain the ins and outs of community to someone that doesn't quite get it yet. Check out the presentation: Community … [Read more...]
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