Isn't funny the way we often think we have communicated clearly only to find out that is not the case. In romantic comedies it leads to an entertaining movie but in business it leads to confusion, sometimes frustration and possibly lost sales. And so it is with The Community Roundtable. We know … [Read more...]
The Social Executive: The Imperative to Succeed in Social Business
When I was at IDC and newly researching the social media space, I reported on a world of possibility that was opening up to us and radically changing the way we communicated and the way we organized ourselves for collaboration. But connecting dots in a theoretical way and actually working in a new … [Read more...]
Community Strategist Training Starts Tuesday
On Tuesday our latest module in the community manager training series will begin. As with all the modules it is: Taught by experienced community professionals who do the work everyday Online and recorded so if you have a conflict you can watch and learn later Includes an online community so you … [Read more...]
When Hiring the Right Community Manager is Critical
"Brands that can rock visual media will find themselves market leaders," says Ekaterina Walter, Social Media Strategist for Intel in a Fast Company article. You may think that applies only to Marketing. But it doesn't because if a picture is worth 1,000 words and interactive experience is probably … [Read more...]
TheCR Live and SXSWi: Community Management IRL
Wow! Just over three years ago Jim and I started The Community Roundtable believing that communities had a bright future in enterprises and that they would change business strategy and value chains. We knew that the individuals who worked in the social and community sphere would need support, … [Read more...]
The Role of the Community Strategist: #cmgrchat Recap
Yesterday's weekly twitter chat (#cmgrchat) with community manager's focused on the role of the Community Strategist and there was consensus on what the role of a community strategist was vs. a community manager. So while the community manager is often actively … [Read more...]
That All Important First Year For New Community Members
In a past career I was doula, someone who provides pregnant women with informational, emotional and physical support throughout pregnancy, birth and the post-postpartum period. Translation: I know a lot about keeping moms and babies happy, healthy and engaged during those first few days, weeks and … [Read more...]
Constructively, Positively Social
The online environment is filled with all sorts of people with all sorts of motives and influences. And, unfortunately what's true in real life is even more pronounced online: it's easier to tear things down than to build them up. Frank Eliason, SVP of Social Media for Citibank, is calling for a … [Read more...]
Online Communities and Getting Social Buy In
If you haven't had a chance to see the podcast series Socious is doing around online communities with business results, you should definitely check it out. There is some really good information there including this video with our own Rachel Happe: In this session they covered: Business … [Read more...]
Help Your Community Team to Hit the Ground Running This Fall
It may not seem like summer is very productive, especially since community engagement can drop off quite a bit. But it often is a period where we have the space to think more strategically about what's needed to 'level up' and increase productivity or quality when the fall schedule bears down on … [Read more...]
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