It's that time of year again where there will be a lot said about what may happen next year in social business and community management. We're not quite ready to post our thoughts here yet, that will come after our December 20th TheCR Network weekly call. But here are a few predicted trends that … [Read more...]
Lost in Translation: The Business of Community
We love our new tag line. We think it epitomizes what we do. But we also realize you may not get it. Thus our 2nd installment of Lost in Translation. When The Community Roundtable was started we had a theory that humanizing a business and making real relationships with people was a better way to … [Read more...]
This week at TheCR Network: How Google Built Community Advocacy
Members of TheCR Network are pretty lucky. They get access to some of the best and brightest minds to learn from, ask questions of, and use as a future resource. This week is no different. On Wednesday they will talk with Lasse Wasserman and Adrienne Bernakevitch Ludwick of Google on how Google … [Read more...]
Lost in Translation: You work in community? What’s that?
I don't know about you but every time there is a family gathering I try to explain what I do. Some of it is easy. Marketing - most everyone basically understands what that is. Where it all comes apart is when I try to explain what The Community Roundtable does to a multi-generational audience … [Read more...]
It’s Time: Community Management Certificate Program
We have seen quite a change in the market for community managers over the last few years. When we started TheCR, community managers were largely isolated and working by themselves or on very small teams. Back in early 2010, we spoke with TheCR Network members about hiring social media and community … [Read more...]
Community Managers are Human Experience (HX) Professionals
Over the last decade we've all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it's less compelling to the user. The UX is particularly important in communications and social technologies because there … [Read more...]
Do Companies Need a Break-Up Policy?
Over the weekend I found myself coming back to this article again and again. I think because it shows how very much the rise and growth of community management has changed the way individuals and corporations now interact in the business world. When I was in college (those many years ago) you were … [Read more...]
Introducing TheCR Focus: Your Guide to The Business of Community
When Rachel and I started building The Community Roundtable in 2009, we had a decision to make. Who to serve? We agreed it was hard to build a truly customer-focused business if you tried to serve too many constituents. In the end, we agreed to focus on the people we thought really needed help... … [Read more...]
TheCR Is Growing!
When we started The Community Roundtable in early 2009, community management was not yet a mainstream concept and social business was barely used as a term. A lot has changed in a relatively short amount of time. A majority of organizations now understand that this new way of doing business, enabled … [Read more...]
A Conference Focused on the Business of Community
There are a wide variety of events and conferences of interest to community leaders these days - from those explicitly focused on community management to those focused on social media, communications, specific tools, functional processes, or on digital content - but there are very few events that … [Read more...]
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