I don't know about you but every time there is a family gathering I try to explain what I do. Some of it is easy. Marketing - most everyone basically understands what that is. Where it all comes apart is when I try to explain what The Community Roundtable does to a multi-generational audience … [Read more...]
It’s Time: Community Management Certificate Program
We have seen quite a change in the market for community managers over the last few years. When we started TheCR, community managers were largely isolated and working by themselves or on very small teams. Back in early 2010, we spoke with TheCR Network members about hiring social media and community … [Read more...]
Community Managers are Human Experience (HX) Professionals
Over the last decade we've all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it's less compelling to the user. The UX is particularly important in communications and social technologies because there … [Read more...]
Do Companies Need a Break-Up Policy?
Over the weekend I found myself coming back to this article again and again. I think because it shows how very much the rise and growth of community management has changed the way individuals and corporations now interact in the business world. When I was in college (those many years ago) you were … [Read more...]
Introducing TheCR Focus: Your Guide to The Business of Community
When Rachel and I started building The Community Roundtable in 2009, we had a decision to make. Who to serve? We agreed it was hard to build a truly customer-focused business if you tried to serve too many constituents. In the end, we agreed to focus on the people we thought really needed help... … [Read more...]
TheCR Is Growing!
When we started The Community Roundtable in early 2009, community management was not yet a mainstream concept and social business was barely used as a term. A lot has changed in a relatively short amount of time. A majority of organizations now understand that this new way of doing business, enabled … [Read more...]
A Conference Focused on the Business of Community
There are a wide variety of events and conferences of interest to community leaders these days - from those explicitly focused on community management to those focused on social media, communications, specific tools, functional processes, or on digital content - but there are very few events that … [Read more...]
Executive is Just Another Word for Community Manager
Executives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things … [Read more...]
Why Communities Resonate
Depending on where you sit, the social business and online community trend can be seen in many different ways - there is a huge range of how and where it is applied and a lot of different people involved. However, the one thing that ties many of us who are interested in communities together is a … [Read more...]
Review: Social Readiness – How Advanced Companies Prepare Internally
Altimeter Group published an excellent report today called Social Readiness: How Advanced Companies Prepare Internally. It is chock full of great information - collected from a range of companies - on how to set up internal governance processes and provides a rich analysis of social media crisis. … [Read more...]
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