OVERVIEW OF A COMMUNITY MANAGER Community managers often oversee more processes than people and are the generalists of the community field. Although some community managers manage moderators or specialists, many work with other teams as the voice of the community. A community manager can be an … [Read more...]
Burn-Out Risk is High for Online Community Managers
Or 10th annual State of Community Management survey revealed that online community professionals are both incredibly optimistic and incredibly burnt out. A full 50% of community professionals experienced a high degree of burnout over the past 12 months. At the same time, 69% see a future for … [Read more...]
Community Specialist Job Description
Community Specialists are the experts and emerging experts on a community team. Unlike community manager roles, where generalists are prized, Community Specialists often have a focus in one of three disciplines: engagement, content, or technical initiatives. Community Specialist … [Read more...]
Online Communities Generate Huge ROI
Communities are complex and ever- changing. In the real world, they are challenging to see in aggregate and, therefore, almost impossible to measure. Online, however, we can see how communities form, change, fragment, divide, and dissipate. That allows us to communicate community dynamics, … [Read more...]
Tanya Caruana, Bank of Montreal
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the … [Read more...]
Trends in Community Management Staffing
34% of community professionals surveyed in the State of Community Management 2019 are still on teams of one, with the average community team now at six individuals, four of whom are full-time. Surprisingly, the size of a team currently does not show consistent correlation to use case, the number … [Read more...]
Positive Community Impact Powers a Circle of Success
The famous Alexandre Dumas quote “Nothing succeeds like success” illustrates a critical aspect of successful communities. In particular, because individuals do not always know what to expect from communities, success shows people what is possible and, in turn, tends to change their expectations and … [Read more...]
Inconsistency in Community Roles Creates Uncertainty
Community roles are more differentiated than they were just a few years ago, but they still lack consistency and rationalized salaries. Our sample includes individual contributors all the way up to vice presidents and over a third of community teams include more specific roles, including community … [Read more...]
Communities Enable Thriving and Adaptive Ecosystems
Communities are often mistaken as approaches for a single use case – and they can be successful that way. For decades, online communities used in a business context were often focused on customer support case deflection and 74% of external community programs still identify this as a functional … [Read more...]
Advanced Online Community Strategies Enable Success
Successful communities are generative, with success and impact leading to more success and impact. Community returns, by their nature, benefit more than one participant, thanks in part to the trust and transparency that they enable. This typically results in consolidated and transparent information, … [Read more...]
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