CA Technologies creates software that fuels transformation in the application economy. The company has grown considerably over the years through organic development, acquisitions and a brand name change, leaving inherent challenges and brand identity issues for customers and former employees across … [Read more...]
Ensuring Consistent Brand Voice through Community Governance
When we talk about the eight competencies of the Community Maturity Model people tend to get really excited about the work they do for culture, or content and programming. There are even those among us (Jillian, I'm looking at you!) that get super fired up about metrics and measurement. Policies and … [Read more...]
Three Reasons You Should Not Attend TheCR Connect
There are so many reasons that community pros should attend Connect, that it's easy to forget there are very valid reasons why it might not be a great fit for you. Since registration closes tomorrow for our 2017 event I wanted to share three reasons that Connect might not make sense for you. … [Read more...]
Five Can’t Miss Community Programming Ideas
Our State of Community Management research makes it clear: thoughtful content and programs increase engagement and drive the long-term success of communities. Content and programs are often seen as one collective entity, but they serve two different roles for communities: content connects people … [Read more...]
Three Reasons You Should Attend TheCR Connect
Our annual community management workshop - TheCR Connect - is coming up soon. TheCR team is busy planning another amazing event - and time is running out for you to join us. We know you have lots of ways to spend your budget - and that your time is at a premium. If you're still on the fence … [Read more...]
30+ Years of Community Resources
A couple days ago I paused to reflect on all of the people and resources that have helped me (and The Community Roundtable, our members, and partners) since we launched in 2009. It's not a short list. I put the question to TheCR team and we started to collaborate on a list of resources going back as … [Read more...]
A (Not So Brief) History of Community Management Resources
True story - when my brother was 14 he came into my room and said, "Shannon! Have you ever heard of the band Led Zepplin?!" It was 1999. With a completely straight face, I replied, "No! Are they any good?" He then went on to sing their praises (and rightly so, Fool in the Rain is in my top … [Read more...]
Are you our next community management fellow?
I am thrilled to announce that we are hiring a new community management fellow for TheCR Network. "What?!" you're saying, "But you just hired, not one, but two back in January!" Well, dear reader, you're right, and spoiler alert: they were so awesome they have both moving onto full-time roles on … [Read more...]
Do online communities need dedicated budgets? YES!
One of the questions we ask each year in the State of Community Management survey is whether communities have their own budget. It may not seem like a big deal – and to some community leaders, dealing with the budget process might sound unappealing. However, we consistently see correlations … [Read more...]
Online communities have executive attention – and expectations.
Need a sign that communities are in the spotlight? Look at where communities fit into organizations. In the State of Community Management 2017, we asked more than 300 community professionals where their communities fit in the structures of their organization. Communities today can be housed … [Read more...]
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