Many of TheCR Network members and the organizations we work with struggle with some of the following questions: What is the benefit of a community strategy? When should I expect to see those benefits at a meaningful scale? What difference does community management make? What are the standard … [Read more...]
Research Innovation and The 2013 State of Community Management Advisory Board
We've been investing a lot of our time and resources at The Community Roundtable in expanding our research, in two critical areas: The Social Executive: Research that looks at how executives use social approaches to drive business results The State of Community Management (SOCM): Research that … [Read more...]
The Social Executive Research: UBM Case Study
As the business world continues to innovate and move faster, social technologies are changing the way businesses communicate and engage with internal and external constituencies. This dramatic change alters both the structure of organizations and the opportunities they choose to pursue. A … [Read more...]
Communities Are A Business Priority for 2013: IDC Report and Reality
This year is off to a fast start. Last month we saw Community Manager Appreciation Day explode across social channels, in person events, blog posts and on video. Now this month we are reading about and seeing how organizations are making business communities a priority in the next 12 months. … [Read more...]
Inside TheCR Network: Thoughts on Scaling Up to Avoid Community Manager Burnout
The need to scale came up on two recent TheCR Network roundtable calls. On one Jeremiah Owyang of The Altimeter Group addressed potential causes of burnout as well as suggested the development of an escalation path as a way to scale thus avoiding burnout. Knowing the breadth and depth of experience … [Read more...]
2013 State of Community Management: Proving the Value of Community
How many times have you wished you could respond, with data, to the following questions: What is the value of implementing a community strategy? What is the value of a community manager? How long does it take to achieve a critical mass of activity such that the community is … [Read more...]
Informed Storytelling: The View From This Research Fellow
Welcome Maggie Tunning, the newest member of TheCR team and of course she has been peer pressured into blogging. Please make her feel welcome. She has great experience and enthusiasm that is already shining through in our The Social Executive Research. Here’s why: One of the things that interests … [Read more...]
Leadership and Cultural Traits for Social Business Success
(originally published on IBM Social Business Insights) Becoming a social business is all the rage. Executives are drinking the Kool-Aid, organizing teams to explore the use of social tools and networks to aid marketing, customer support, product innovation, employee retention and more. And these … [Read more...]
CMAD Wrapup – Links for Community Managers
Wow! Community Manager Appreciation Day sure has come a long way in 4 years! Of course so has the discipline and roles of community management. The amount of conversation, content and celebration from yesterday seemed to hit hyperdrive. It was very hard to keep up and not get knocked over by the … [Read more...]
Appreciating Community Managers – Happy CMAD!
When Jeremiah Owyang started Community Manager Appreciation Day (#CMAD) we were one of the first to jump on the bandwagon because community managers often work behind the scenes which means that they sometimes don't get the appreciation they deserve for often very challenging work. In the best of … [Read more...]
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