Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their … [Read more...]
5 Big Lessons in Community Building Based on a Decade of Experience
I am lucky to have collaborated with hundreds of organizations on their community building initiatives. That experience gives me a breadth of visibility that very few have had, allowing me to see both the similarities and differences across contexts. Communities are very much like the Leo Tolstoy … [Read more...]
Community Management is Becoming Everyone’s Job
Communities have an immense cross-functional impact, but the State of Community Management 2018 also showed us how far that impact goes. Not only are community professionals responsible for the community and engagement, but individuals across organizations are increasingly responsible as well. What … [Read more...]
Conversations with Community Managers – Jeff Merrell
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want … [Read more...]
Profiles in Community: Designing a Network of Communities
From One Community to a Network of Communities A decade ago, most organizational communities served one functional purpose. That might have been offering self-service support that lowered overall support costs while increasing resolution and satisfaction rates. It might have been a community of … [Read more...]
Introducing The Community Score: How mature is your community?
Communities need different management at different stages Young communities can be pretty simple to manage. It can be as easy as inviting a few friends and asking questions. As they grow and mature, however, communities need more mature and sophisticated management. When a community has … [Read more...]
Conversations with Community Managers – Christian Brothers Automotive
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want … [Read more...]
Why Community Teams Need to Get Smart About Using ROI
Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]
Exploring the Transformative Power of Community
How do we make sure TheCR Connect is exactly what attendees want? We ask them. Our annual community conference - TheCR Connect is less than seven weeks away! Believe me when I say things are ramping up at TheCR headquarters and we can't wait to host an eclectic group of community professionals. … [Read more...]
Executives are Overwhelmingly Supportive of Community Approaches
We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there … [Read more...]
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