We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there … [Read more...]
Big Community Idea: Heather McGowan + the Future of Work
“There has never been a more important time to understand the context and impacts of accelerated change.” As we started to tackle the agenda for Connect 2018 I kept coming back to the quote above. This year, as we focus on the theme “Community Accelerates Organizational Transformation” I was … [Read more...]
How to scale your community program: TheCR Library
The State of Community Managment 2018 report is very clear on the demands made on community managers. 47% of community teams are consulting on project work, 43% are responding to training requests, and 32% are accommodating coaching needs while only 8% of community teams report that they are … [Read more...]
Communities contribute to multiple strategic objectives
Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment. Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased … [Read more...]
Orchestrating Compelling Engagement: TheCR’s Engagement Strategy Canvas
Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. … [Read more...]
CMGT 101: The Power of Smart Communication
Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 CommunityLeaders Share Their Secrets for Success.CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, … [Read more...]
The Hidden Work of Community Teams
Community management work is evolving along with roles - and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I've long said that community management is the future of all management - … [Read more...]
Community Management Skills That Matter: Business
Community Management Business Skills: Integrating community into the organization Not surprisingly, the value of community management business skills grows as community managers more effectively integrate their communities with their overall organization. Directors of Community are … [Read more...]
Shopping for an online community platform?
The first time I evaluated an online community platform was in 2011 for a large, customer-facing application. At the time there were only a handful of best-in-class providers. The good news for the community platform shopper today is there are more good options to choose from. The bad news is you’ll … [Read more...]
Gaps in Strategy Contribute to Community Professionals’ Burnout
If you work in community management, chances are that you’ve felt burnt out recently – according to the State of Community Management 2018 Report, 45% of community professionals have felt that way in the past year alone. Do you ever think about why that is? To put that 45% in perspective, almost … [Read more...]
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