How we need to adapt to changing member preferences. Audience preferences have changed. Platform-centric community strategies are becoming a thing of the past. Today your audience seamlessly engages with each other across platforms you do and don’t control. And you have a choice to make … [Read more...]
Communities are behavior change-makers.
Communities are behavior change-makers. When you give people a faster, easier, or more effective way to do something, they typically adopt this new approach. Our 2023 State of Community Management research showed that external-facing communities continue to grow across nearly all behaviors we index. … [Read more...]
Four Tips for Selecting a Community Technology
The right community technology is critical. It provides the infrastructure to connect your members, share information and ideas, and collaborate on projects. We know that technology ≠ community. But an effective community technology strategy should include the combination of a primary platform … [Read more...]
Beyond ChatGPT: Four Generative AI Tools for Community Managers
One of the biggest use cases for generative AI for community managers is help generating new content and copywriting. We think generative AI is a great tool for outlining, drafting, and researching content projects but IT IS NOT a substitute for thoughtful, people-generated content for your … [Read more...]
3 Challenges of Using Generative AI in Community Management
As generative AI technologies, like ChatGPT and Bard, continues to develop, it is likely that we will see even more ways in which it can be used to help community managers accelerate the work they do, but like any emerging technology it is evolving, and isn't without downsides. Before we dive into … [Read more...]
Four Ways Generative AI Can Help Community Managers
Generative AI (like ChatGPT and Bard) can help community managers in a number of ways. As we discussed in the SOCM 2023 and Four AI Prompts for Community Managers, ChatGPT (or any generative AI) is not designed to do your work, but to accelerate your work. You still need the ideas, you just need to … [Read more...]
Four AI Prompts for Community Managers
We firmly believe that AI is NOT coming for the community manager jobs. In fact, the potential for AI to help community professionals extend their impact is huge. But for a lot of us, it's unclear how to even start with AI. So, we decided to bring in some experts. Hans Scharler is a MathWorks … [Read more...]
Five Tips for Community Managers Getting Started with ChatGPT
Not every community managers is super tech-savvy - and that's ok! It feels like there are always new platforms or services to try out - and you can't really tell which ones it's worth investing time in (remember Vine? Clubhouse? RIP!) Generative AI is here to stay, and if you aren't comfortable … [Read more...]
What is Generative AI and Why Does it Matter to Community Managers
What is Generative AI Generative AI is a type of artificial intelligence (AI) that can create new content, such as text, images, or music. Two common generative AI models are ChatGPT and Bard. Generative AI models are trained on large datasets of existing content, and they learn to identify … [Read more...]
Community Ecosystem Map: My framework for mapping content and programs
Bri Leever, Community Builder and Contributor to the 2023 State of Community Management Report shared her framework for planning effective content and programs - the Community Ecosystem Map. Call to Action At the top is where we put the three calls to action. I like to start with 1) get … [Read more...]
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