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Community Building at USAA

January 3, 2024 By Jim Storer

Community Conversations - Michelle Sneck Ph.D.

Community Conversations is a long-running podcast series highlighting community success stories from a wide variety of online community management professionals. Episode #94 of Community Conversations features Michelle Sneck, Ph.D., Community Builder, Data Literacy Advocate, Host of the … [Read more...]

Building and Maintaining a Strong Internal Community

December 13, 2023 By Jim Storer

Community Conversations is a long-running podcast series highlighting community success stories from a wide variety of online community management professionals. Episode #93 of Community Conversations features Helen Chen, Senior Community Manager at Research Innovations Incorporated … [Read more...]

Three Ways to Use Content and Programs Strategically

December 6, 2023 By Jim Storer

Content and programs are two of the cornerstones of a thriving online community. They play a crucial role in attracting and engaging members, fostering a sense of belonging, and promoting shared interests and goals. We've talked at length about why the are important and the best ways to spend your … [Read more...]

What’s the best way to spend your content and programming budget?

December 5, 2023 By Jim Storer

The Community Maturity Model’s™ Content & Programs competency concerns the twin foundational pillars of any thriving community program: content and programs. These are the essential components that attract and retain members. High-quality content is critical to create interest and engagement … [Read more...]

Building Mobile-First Communities

December 4, 2023 By Jim Storer

Community Conversations is a long-running podcast series highlighting community success stories from a wide variety of online community management professionals. Episode #92 of Community Conversations features Lisa Tallman, Executive Director, and Israel Munoz, Community Manager, both … [Read more...]

Focus on relationships to build strong communities.

November 30, 2023 By Jim Storer

Kyle Pitocchelli is a business strategist and coach, a design thinker, and a functional movement coach. As a member of our Research Advisory Board, he offered guidance and expertise on our community management competency data. Here he shares three thought on the state of community management as … [Read more...]

Three Tips for Effective Community Management

November 16, 2023 By Jim Storer

The Community Maturity Model’s™ Community Management competency is an all-encompassing discipline that plays a vital role in ensuring the productivity and success of communities. Regardless of their unique backgrounds and individual approaches, community managers share a fundamental goal: to … [Read more...]

Creating Lifelong Fans: The Power of Online Communities for Retailers

November 15, 2023 By Guest User

For many brands, one of the most powerful marketing tools is the legion of dedicated customers whose passion for the company’s products and services sees them reach a whole new echelon of consumer – the super fan. Creating these lifelong fans is something any brand can achieve. This guest post … [Read more...]

Pay Equity in Community Management

November 14, 2023 By Jim Storer

Pay equity is the concept of compensating employees with similar job functions with equal pay, regardless of their ethnicity, gender, race, marital status or other status factors. When we last conducted specific compensation-focused research (in 2019) we DID NOT ask gender. [Insert grimace face … [Read more...]

Three Trends in Community Management in 2023

November 13, 2023 By Jim Storer

Community is an always-evolving field. Explore three trends on community management in 2023 with this detailed look at how community professionals self-report on their program. Our research shows that community teams are not immune to the global economic slowdown and staffing cuts seen in 2023, … [Read more...]

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