The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Focus on the relationship, not the transaction

By

I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]

Fighting the sophomore slump in your community planning

By

By Ted McEnroe, The Community Roundtable Welcome to the second full week of 2015. Remember the vim and vigor with which you sat down at your desk last week? The whole year was ahead of you. A clean slate. You laid out a dozen priorities for the year and… haven’t started any of them. Last week … [Read more...]

2015: The Year Community Management Goes Mainstream

By

By Rachel Happe, Co-Founder of The Community Roundtable 2014 was a great year for community management generally and for The Community Roundtable specifically. Because of that, I spared you a year-end wrap up (you are welcome), but I do think it is worth taking the opportunity a new year presents … [Read more...]

Introducing TheCR Champions: Jennifer Honig

By

By Hillary Boucher, Community Manager The Community Roundtable. Earlier this summer I told you about the Champion Program we've been working on and I introduced you to our first Champion, Maddie Grant, who has done an awesome job of adding programming to the network with an association/non-profit … [Read more...]