For many brands, one of the most powerful marketing tools is the legion of dedicated customers whose passion for the company’s products and services sees them reach a whole new echelon of consumer – the super fan. Creating these lifelong fans is something any brand can achieve. This guest post … [Read more...]
Pay Equity in Community Management
Pay equity is the concept of compensating employees with similar job functions with equal pay, regardless of their ethnicity, gender, race, marital status or other status factors. When we last conducted specific compensation-focused research (in 2019) we DID NOT ask gender. [Insert grimace face … [Read more...]
Three Trends in Community Management in 2023
Community is an always-evolving field. Explore three trends on community management in 2023 with this detailed look at how community professionals self-report on their program. Our research shows that community teams are not immune to the global economic slowdown and staffing cuts seen in 2023, … [Read more...]
Ashleigh Brookshaw, M.A. on Changing Community Culture
If there are aspects that are measured either through a sentiment survey or functionality, make sure that they’re highlighting cultural elements, and have a mechanism to gather that feedback. Ashleigh Brookshaw, M.A. As a member of the 2023 State of Community Management Advisory Board, Ashleigh … [Read more...]
Three Ways to Improve Your Community’s Culture
The Community Maturity Model’s™ Culture competency pertains to various aspects of your organization or community’s habits, motivators (intrinsic and extrinsic), social norms, communication, decision-making processes, development processes, and learning approaches. By recognizing and anticipating … [Read more...]
ESRI, UKG, AECOM, and Gallaudet University among global organizations recognized as leaders of innovation in community management.
The winners of the eighth annual Community Leadership Awards were announced Thursday, October 5th and included community leaders from organizations like Udacity, Microsoft, UKG, ESRI, AECOM, and more. The Community Roundtable, the leading global resource for the community management industry, … [Read more...]
Can’t Miss Community Technology Sessions
The Community Technology Summit is a one-day immersive learning experience for online community professionals. This all-inclusive experience will take place at Convene Boston on Wednesday, October 4, 2023. The 2nd annual Community Technology Summit event is designed for community professionals … [Read more...]
The Community Everywhere Era
How we need to adapt to changing member preferences. Audience preferences have changed. Platform-centric community strategies are becoming a thing of the past. Today your audience seamlessly engages with each other across platforms you do and don’t control. And you have a choice to make … [Read more...]
Communities are behavior change-makers.
Communities are behavior change-makers. When you give people a faster, easier, or more effective way to do something, they typically adopt this new approach. Our 2023 State of Community Management research showed that external-facing communities continue to grow across nearly all behaviors we index. … [Read more...]
Four Tips for Selecting a Community Technology
The right community technology is critical. It provides the infrastructure to connect your members, share information and ideas, and collaborate on projects. We know that technology ≠ community. But an effective community technology strategy should include the combination of a primary platform … [Read more...]
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