Content and programs are two of the cornerstones of a thriving online community. They play a crucial role in attracting and engaging members, fostering a sense of belonging, and promoting shared interests and goals. We've talked at length about why the are important and the best ways to spend your … [Read more...]
What’s the best way to spend your content and programming budget?
The Community Maturity Model’s™ Content & Programs competency concerns the twin foundational pillars of any thriving community program: content and programs. These are the essential components that attract and retain members. High-quality content is critical to create interest and engagement … [Read more...]
Building Mobile-First Communities
Community Conversations is a long-running podcast series highlighting community success stories from a wide variety of online community management professionals. Episode #92 of Community Conversations features Lisa Tallman, Executive Director, and Israel Munoz, Community Manager, both … [Read more...]
Focus on relationships to build strong communities.
Kyle Pitocchelli is a business strategist and coach, a design thinker, and a functional movement coach. As a member of our Research Advisory Board, he offered guidance and expertise on our community management competency data. Here he shares three thought on the state of community management as … [Read more...]
Three Tips for Effective Community Management
The Community Maturity Model’s™ Community Management competency is an all-encompassing discipline that plays a vital role in ensuring the productivity and success of communities. Regardless of their unique backgrounds and individual approaches, community managers share a fundamental goal: to … [Read more...]
Creating Lifelong Fans: The Power of Online Communities for Retailers
For many brands, one of the most powerful marketing tools is the legion of dedicated customers whose passion for the company’s products and services sees them reach a whole new echelon of consumer – the super fan. Creating these lifelong fans is something any brand can achieve. This guest post … [Read more...]
Pay Equity in Community Management
Pay equity is the concept of compensating employees with similar job functions with equal pay, regardless of their ethnicity, gender, race, marital status or other status factors. When we last conducted specific compensation-focused research (in 2019) we DID NOT ask gender. [Insert grimace face … [Read more...]
Three Trends in Community Management in 2023
Community is an always-evolving field. Explore three trends on community management in 2023 with this detailed look at how community professionals self-report on their program. Our research shows that community teams are not immune to the global economic slowdown and staffing cuts seen in 2023, … [Read more...]
Ashleigh Brookshaw, M.A. on Changing Community Culture
If there are aspects that are measured either through a sentiment survey or functionality, make sure that they’re highlighting cultural elements, and have a mechanism to gather that feedback. Ashleigh Brookshaw, M.A. As a member of the 2023 State of Community Management Advisory Board, Ashleigh … [Read more...]
Three Ways to Improve Your Community’s Culture
The Community Maturity Model’s™ Culture competency pertains to various aspects of your organization or community’s habits, motivators (intrinsic and extrinsic), social norms, communication, decision-making processes, development processes, and learning approaches. By recognizing and anticipating … [Read more...]
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