The rise of communities as a powerful tool for behavior change has brought with it no shortage of new platforms and technology. There are large enterprise level platform providers, smaller niche offerings, community offshoots of major social and CRM platforms, and hybrid community-collaboration … [Read more...]
Language of Engagement Guidelines
I am lucky to work with some of the best community managers in the world and over the years, we've learned a lot together about how to encourage and inspire engagement. Interestingly, the most valuable engagement requires a focus on both high-level community strategy and how it is translated into … [Read more...]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
TheCR’s Community Platform Requirements Library & Vendor Comparison Tool
Do you need to evaluate community platforms? Are you being asked to justify your existing platform? Are you looking at platform gaps but are not sure you are thinking of everything? The Community Roundtable has collaborated with our members to develop two new tools to support this work: The … [Read more...]
Community Hiring Is Not Keeping Up
Community management skills are increasingly required for all management roles. That has not resulted in a corresponding increase in community hiring. Communities Are Now Strategic Executives finally see communities as intriguing options for solving their organization’s hairiest issues - from … [Read more...]
TheCR Network FAQs, or Why Should I join TheCR Network?
I field a ton of questions about TheCR Network, and while it's easy to point people to our awesome descriptions on the site, there is a certain je ne sais quoi that is lost in a link. I sat down over the weekend and wrote up five things that make TheCR Network an unparalleled community management … [Read more...]
Community Management Fundamentals
Need to bring someone up to speed on the basics of community management? We just revamped our community management fundamentals presentation and it's a great way to explain the ins and outs of community to someone that doesn't quite get it yet. Check out the presentation: Community … [Read more...]
Announcing the Winners of TheCR Awards 2017
Last week I had the honor of announcing the winners of TheCR Awards 2017. TheCR Awards recognize excellence in community management across four categories including, Outstanding ROI, Best Community Design Element, Winning Welcome Wagon, and Best Recognition & Reward Program. Members of TheCR … [Read more...]
TheCR Connect: Key Priorities for Community Management in 2017
What’s on the Minds of Community Program Owners? There are a lot of changes going on in community management right now. These changes include technology, level of strategic attention, measurement sophistication, collision with other disciplines, and community roles and career options. This week, … [Read more...]
A 2017 View of the Community Platform Market
The Community and ESN Market is in Flux The community platform market is in flux, leaving customers anxious and uneasy. The two most mature independent community platform providers - Lithium and Jive - have been acquired by private equity firms. Even more recently, Lithium turned around and … [Read more...]
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